"In the Press"

LA Times - May, 2008
Oct 8, 2009 - Manny Ramirez Wig.

Cavs Wig Night
Cavaliers Anderson Varejao Wig Night

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Cav Wig Night
Cavaliers Ben Wallace Wig Night - 12/12/08

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LA Times - May, 2008
May 12, 2008

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April 2, 2008

The best stadium giveaways of 2008

Freebies include soul patches, sausage bobbleheads
By MLB.com/Entertainment

Tampa Bay Rays, May 24 vs. Baltimore, Rays Disco Wig: This is a great addition to 1970s night at the Trop, but it won't be any fun unless this baby gets planted firmly on the bald dome of frequent Rays game ticket-holder Dick Vitale. Now that would be Awesome with a capital A, baby.

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LA Times

Getting’ Wiggy With It

Hair-Raising Success Story in Sports Licensing (12/12/06)

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Dodgers Season Tickets

GameOps.com Best Game Promotion:
What single game night promotion was most effective and creative. An example would be "President's Night" where a team builds an game day promotion around a them like "President's Night", perhaps handing out US flags and having namesakes like "George Washington, Richard Nixon, and George Bush" dropping the puck for a game held on President's Day. Consider creativity, entertainment value, media exposure, drawing power, and execution of the operations.

Winner: Brazilian Carnival Night - Cleveland Cavaliers
The Cavaliers tied together every piece of their game presentation in this Brazilian tour-de-force. A premium giveaway, entertainment act at halftime, themed concourse elements, pre-game shows, staff and ushers wearing the wigs and the entire piece built on the popularity of a player. Local and national media exposure and a return engagement for the wigs show that the Cavaliers had a winner on their hands. The premium item was unusual and creative.
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Sports Illustrated

Sports Illustrated

Word Record Wig Night:
Wigged-awsome fans take turns greeting Anderson Varajao, the Cavaliers' mane man - he's the one a hair taller than the rest - at the Q on Tuesday before the game against the Orlando Magic. The Cavs beat the Magic 105 to 92. Quicken Loans coffed up enough wigs so all fans in attendance were a lock to help set the Guinness World Record for most people wearing wigs in a single venue.
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UCLA Catalog
MLB.com page featuring
Angel Monkeys
MLB.com page featuring
Angel Wig
AOL Sports page featuring

Billboard in Los Angeles featuring
Dodger Wig night

Front page of the Daily News showing Wig Night

Anaheim promotion featuring Rally Monkey

Sports Business news featuring Funky Fuzzhead Indiana Pacer monkey

Front page of LA times

Front page Business section of LA Times showing fan browsing at LA Fan-u-copia

BEANBAG Bulletin featuring Millenium Bear

BeanMania Magazine featuring Millenium Bear
(on the right)

Beanie World Magazine featuring Millenium Bear
(on the left)

Collecting Magazine featuring Millenium Bears
(on the right)

The New York Times featuring the Millenium Bear